Playtech helps MARCA launch their own sportsbook

Playtech helps MARCA launch their own sportsbook

MARCA, Spain’s most renowned multi-channel daily sports news source since 1938, has successfully set up their own sportsbook with the help of Playtech.

The new betting platform is called, and its launch has been one of the highly anticipated fruits of the exclusive long-time cooperation between Playtech, the globally acclaimed provider of virtual casino and gambling solutions, and Unidad Editorial, the Spanish publishing group owning MARCA. All thanks to Playtech, both existing and new MARCA bettors will have a greatly expanded range of sports wagering opportunities powered by the latest technical advancements the provider has in store for their customers, including full mobile betting support.


MARCA’s new Playtech-powered sportsbook is already live, and, aside from a great variety of sports, markets, and events to wager on, the website also features a comprehensive selection of the developer’s premium table/card games in their Casino section, with a range of virtual slots to be included into the current set in the short run.

As mentioned by Shimon Akad, Playtech’s chief operating manager, his company’s experience with MARCA has been delightful, and the developer’s lasting success “in providing leading media brands in regulated markets with a complete sports and gaming offering has enabled [them to extend their] reach”. Akad believes MARCA is to soar to new heights through the use of the “industry-leading, best-performing sports betting and gaming Omni-channel software, platform, systems, and content” provided by Playtech, and assures the latter “[looks] forward to continue working closely with [MARCA’s] team in the months and years ahead”.

Unidad Editorial’s chief of business development department Elicia Martinez points out Spain’s market of gambling services “is rapidly maturing”, and expresses her confidence in Playtech being “able to deliver the sophisticated and highly engaging offering [their] readers want” saying the publisher is “delighted to be working with Playtech on the next phase of MARCA’s online and mobile betting and gaming offering”, especially that “the migration to [the developer’s] technology has been highly successful”.


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